Category Archives: Business Tips

Doylestown Internet Video Marketing

Many Doylestown businesses want to use internet video marketing as they know it is becoming a must-have marketing strategy today. Unfortunately, many don’t exactly know how internet video marketing works or how they can get started. Additionally, they are not sure what content to put in the videos to make them the most effective.

Consumer Trends
First, its important to take a look at the shift in consumer behavior. There is a New Media revolution going on with online video today. There are 26 billion online videos viewed per month alone in the U.S. and they make up 60% of all internet traffic. This has impacted the internet landscape so much so, that YouTube is now the #4 Search Engine. Part of this shift is due to the Mobile
Media Revolution: the mobile phone market. There are four times as many mobile phone users as internet users today and 30% of phones use high speed data services to access the internet. Phones like iPhone, BlackBerry and Android being the most popular.

Paradigm Shift.
This is a huge paradigm shift and if you are a Doylestown business owner you need to be where your customers’ eyeballs are: online and on their phones. Let’s look at the Dark Ages before 2004. There was no YouTube, Facebook or Twitter. In 2004, Facebook came on the scene and today it has 500 million active users. That’s more than the population of the United States. In 2005, YouTube was born and today it’s serving 2 billion videos a day. According to YouTube statistics, every minute 24 hours of video is uploaded to YouTube. Twitter only started in 2006 and today there are 50 million tweets a day! People are on the internet and on mobile media looking at videos, sharing information and finding products and services.

New Media for Local Marketing.
Many businessmen and businesswomen who want to participate in New Media may wonder if new media works locally? The answer is an emphatic “yes”. More that 30% of all internet searches are local and include their location in the search. Google will even give you local search results even if you are not specifically asking for them. If you do a local internet search for products or services and add the town or city, Google will generate a list of the most popular links. On the top of the page in the shaded box and on the right hand column it will show the paid ads. Sometimes the results will include Google Maps and video thumbnails. Statistically, videos will get a higher click rate that plain text links and optimized videos can continue to come up in Google searches month after month after month.

Internet Video Marketing Strategy.
Internet video marketing starts with the video production and then distribution. Doylestown businesses should work with a professional internet video marketer as they will use Video SEO (search engine optimization) to have the internet videos rank well on local searches. What is the use of spending time and money producing videos if no one will find them or if they do not come up on local searches? Optimized videos will be found by their target market on local searches for the specific search keywords.

Video Content.
Videos that give great, relevant content to the viewer are more easily shared and have greater longevity on internet searches. Doylestown businesses should make short 1-3 minute videos that solve the viewers’ problems or answer the businesses’ most frequently asked questions. For example, a dentist could make a video with advice on how to maintain a whitened smile 30% longer. A chiropractor can show how to decrease back pain in-between visits. A restaurant can do a quick video on how to prepare one of their unique recipes. The ideas are endless as long as they provide valuable information to the consumer, and that consumer will share that video if they like it.

The shift in consumer behavior can be a great boon to businesses who can easily tap into the internet and use internet video to market, promote, brand and expose their business. The competition for video search results is low right now and those businesses who start distributing videos for internet video marketing will be way ahead of their business competition and on their way to impacting their local consumers.

Dianna Conlon Helm is a web video marketing specialist who resides in Doylestown, Bucks County, PA. She helps businesses solidify their brand and increase their exposure through the massive power of internet video syndication. She uses the powerful Traffic Geyser system and is part of the Traffic Geyser community to stay on top of the video marketing industry and its changes.

Brandvoice Marketing Group

The Brandvoice Marketing Group

The Brandvoice Marketing Group delivers business and marketing services across a number of key areas: branding, marketing communications, innovation, digital content creation and on-line marketing. Via our specialist sister companies we run events and launch parties and produce film and videos from virals to full blown TV commercials. Our BBC trained team also has numerous drama and Hollywood film credits

The Brandvoice Marketing Group was founded by Trevor Bradford and Bill Wallsgrove, two highly experienced creative and brand consultants each with over twenty years of experience building highly successful consumer (B2C) and business-to-business brands (B2B).

The companies in the group are:
1. Brandvoice Consultancy: a branding, communications and digital marketing business built from its foundations to be fit for purpose in the post-advertising era; a rapidly and ever changing world where everything and everyone is connected. We believe that this offers enormous opportunities for new, more efficient and measurable ways of marketing.
Brandvoice delivers marketing and creative solutions that captivate consumers at all available touch points, both on and off-line, ensuring that our clients have a consistent and cohesive “brand voice” across all media. We conceive, create and deliver dynamic and interactive content; beloved by both Google and the public, to engage our audiences, create dialogue and deliver measurable results.
Based on our extensive business experience across a broad range of categories, we have a number of proven services and products that build more effective and accountable brand communications.

2. Brandvoice Productions is a specialist film and video production company with enormous depth of experience in producing viral content for use on the web and social media. Their credits also include award winning TV commercials, documentaries, dramas and Hollywood blockbusters including amazingly successful Harry Potter series and several of the Bond movies. In addition, the team has also worked extensively in the music business providing innovative lighting and stage management for major artists tours and concerts.

3. Broccoli Events has recently become part of the Brandvoice Group with the intention of bringing brands and bands together for mutual promotional benefits.
Broccoli Events is all about live brand experiences and specialise in corporate entertainment, events, launch parties, festivals and music. Broccoli is well connected in the music business and work with the best emerging talent on the thriving UK music scene. We create unique events at amazing venues working with bands, brands, businesses, broadcast media companies and charities. Before founding Broccoli Events the team has worked extensively in the music and TV industries and also have a artist management business: Broccoli Music.

For Further information please contact Trevor Bradford at info@brandvoice.co.uk
www.brandvoice.co.uk
www.broccolievents.com

We are a marketing, branding and communications business built from its foundations to be fit for purpose in the post-advertising era; Branding and Digital Marketing or visit us at : http://www.broccolievents.com

Launch Network Marketing Firm

The most fundamental definition of network marketing is that it is a system of marketing, which makes use of the skills of independent representatives to reach reasonable customers which a company would otherwise not be able to reach as a result of traditional or online business practices.

The characteristics of a business dictate the accomplishment of the business. If you are operating a business every part of it’s necessary. All things has to be structured and ordered for the business to succeed. This same idea applies to network marketing businesses. The difference is with network marketing there are more important things to be accountable for. The number of employees or independent contractors in a network marketing business can immensely exceed the number of employees in a traditional or online business. When you are seeking network marketing business candidates the importance of the characteristics of future employees is magnified. Employees will need to be excellent in every way. They ought to be in the know relating to the products which they will be selling. This is really crucial being that potential employees will be working on their own and there will not be a person who runs organization close-at-hand if the employee is unskilled with the product. The customer will expect the employee to be informed on all facets of the product.

The stimulus of the marketer is another factor that will have a colossal impact on the favorable outcome of the company. Customers usually are inclined to pay for something when the salesperson is excited concerning what they are marketing.

The manager of the company needs to decide what business model is right for their company. Additionally the manager or owner decides the optimal pay scale that is designed to increase sales and profits. Considerable companies prefer to act on a referral big picture where clients become employees and gain a percentage of income from future sales. This plan works for some companies, however it can get overloaded due to the ever expanding employee base of the company.

Some companies rely upon a much smaller workforce to market their item. They individually recruit people and pay them based on their sales and how much the company makes in profits. Even though the amount of employees is reduced, it’s conceivable that these employees might be more dedicated to their task because they are more probable to discover profits with this approach. These are some of the details you really want to look into before you commit to a particular company. Take the time to read about the company, like Advocare.

The most desirable network marketing course of action has to be a decision made by the owner of the business. It is critical any time network marketing not to use spam as method to reach customers. There are additional tactful ways to obtain customers for instance social networking sites, video sites, plus the company’s general site. The capacity for a network marketing business to be successful is quite doable with cutting-edge technology and stimulus.

Remarkably,mlm is a workable home business.. Yet,most people really need to be taught a lot before they see successfulness You will be amazed how much you can bring to light from an independent Advocare Review about the pros and cons are about before making a commitment.

More Marketing Articles

Brandvoice Marketing Group

The Brandvoice Marketing Group

The Brandvoice Marketing Group delivers business and marketing services across a number of key areas: branding, marketing communications, innovation, digital content creation and on-line marketing. Via our specialist sister companies we run events and launch parties and produce film and videos from virals to full blown TV commercials. Our BBC trained team also has numerous drama and Hollywood film credits

The Brandvoice Marketing Group was founded by Trevor Bradford and Bill Wallsgrove, two highly experienced creative and brand consultants each with over twenty years of experience building highly successful consumer (B2C) and business-to-business brands (B2B).

The companies in the group are:
1. Brandvoice Consultancy: a branding, communications and digital marketing business built from its foundations to be fit for purpose in the post-advertising era; a rapidly and ever changing world where everything and everyone is connected. We believe that this offers enormous opportunities for new, more efficient and measurable ways of marketing.
Brandvoice delivers marketing and creative solutions that captivate consumers at all available touch points, both on and off-line, ensuring that our clients have a consistent and cohesive “brand voice” across all media. We conceive, create and deliver dynamic and interactive content; beloved by both Google and the public, to engage our audiences, create dialogue and deliver measurable results.
Based on our extensive business experience across a broad range of categories, we have a number of proven services and products that build more effective and accountable brand communications.

2. Brandvoice Productions is a specialist film and video production company with enormous depth of experience in producing viral content for use on the web and social media. Their credits also include award winning TV commercials, documentaries, dramas and Hollywood blockbusters including amazingly successful Harry Potter series and several of the Bond movies. In addition, the team has also worked extensively in the music business providing innovative lighting and stage management for major artist’s tours and concerts.

3. Broccoli Events has recently become part of the Brandvoice Group with the intention of bringing brands and bands together for mutual promotional benefits.
Broccoli Events is all about live brand experiences and specialise in corporate entertainment, events, launch parties, festivals and music.  Broccoli is well connected in the music business and work with the best emerging talent on the thriving UK music scene. We create unique events at amazing venues working with bands, brands, businesses, broadcast media companies and charities. Before founding Broccoli Events the team has worked extensively in the music and TV industries and also have a artist management business: Broccoli Music.

For Further information please contact Trevor Bradford at info@brandvoice.co.uk
www.brandvoice.co.uk
www.broccolievents.com

We are a marketing, branding and communications business built from its foundations to be fit for purpose in the post-advertising era; Branding and Digital Marketing or visit us at : http://www.broccolievents.com

Related Marketing Articles

Push and Pull Marketing

Many business owners just don’t understand marketing.  Marketing is not advertising.  In fact, advertising is just a small part of marketing.

There are two methods of marketing – the pull of information from your targeted customers and the push of your message back to them.

Let me explain.  In understanding what your customers want or at the least what needs they may have, you have to talk to them.  You have to converse in some way with them to understand what it is they need or desire.  This can come from many forms of conversations like formal or informal surveys, focus groups or (my favorite) simply talking to them face-to-face.  You don’t have to talk to all of them, just enough to get a basic idea of the overall market.

Once you understand your customer’s needs – the information that you pulled out of your customers – your company can then take that information in-house and see if it is feasible to provide a product or service to meet that need.  This means:

1) Determining if your business can develop a product given current technology, resources, knowledge, etc to actually provide a means to meet their needs (if your customers says they want a flying car – well that just might be impossible today – but, if they say they want something better, faster or cheaper – you just might be the one business to pull it off).

2) Can your business do this at a price point that is attractive to your potential customers and that can also provide your company a reasonable profit – a profit inline with other opportunities in the market (if your business can make a flying car but it would cost $ 1 million – your customers still might not buy it – also, if you make a product but will only generate a net margin of 10% and have other projects that make net margins of say 15% – you are better off following the other projects – its just better business).

The idea here is that your business is always better served by creating products and services that they actually want and need and not just trying to shove products into the market that your business “thinks” your potential customers want and then hope that they will buy them.

Now, pulling information from your targeted market is not always straight forward.  Sometimes consumers (people and businesses) might not actually realize the exact product or service they need.  Thus, as they tell you what their pains or needs (where they have issues), your business might have to read between the lines to extrapolate what their exact needs are.

The push side of marketing follows but also builds on the pull side. Once your business gains this information, develops products and services based on that knowledge then it is ready to go back to your targeted customers and let them know about it.  Here, you push information back into the market – back to your targeted customers.

This push is usually based on your marketing message – a message that will directly target those who your business wants to serve – a message again based on the information you previously pulled out of the very same market.

Let’s say that you find out from your potential customers that they like your product but do not require all of its current features and do not want to pay your high price – especially for features they will never use.

You take that information, de-engineer your product – leaving in only the features these customers want  – and determine that you can reduce the overall price (cost to the customer) by 40% and still make a good profit.

Now, based on that knowledge and your hard work, it is time to create a message – outlining the new product, it’s reduced features or better fit benefits to your targeted customers and, of course, its lower price.

At this point, it is time to push this message back into the market to let your targeted base know what you have done and how they can now get their needs meet.  To do this, finally, advertising comes into play.  But, you are already ahead of the game.

While you were pulling information from your targeted customers regarding your products or their needs, you also extracted information about when and where they get information regarding products in your industry or even where they look for information in general.

With this knowledge in hand you already know what advertising channels to use.  For example, your ad agency is telling you that your business needs to use a mixed, diverse advertising campaign to include national magazines, late night TV and financial journals (which will benefit them more then your business as they have already bought these channels and are just trying to re-sell them to you).  But, you quickly tell them no and that you already know that your targeted customers get their information from morning news shows, local newspapers and golfing web sites (just to name a few possible combinations off the top of my head) and those are the channels you will use to push your new, targeted message back into the market.

The end result is simple – get the biggest bang for your buck; which can only be achieved by understanding and talking to your targeted customers (pulling information from them) then using that information to make better products and services and to craft a targeted message that will get them to take notice.  Further, understanding your customers will help your business put that message in front of the greatest number of eyeballs – eyeballs that will actually lead to new purchases.

Marketing is not just about advertising but knowing your customers and thus knowing what to advertise and where and it all starts with pulling information from your targeted customers before pushing any message back into the market.

Joseph Lizio holds a MBA in Finance and Entrepreneurship, is the founder of Business Money Today, has a strong commercial lending background and is regarded as an expert in business and finance.

Related Marketing Articles