Category Archives: Email Marketing

Common Email Marketing Mistakes to Avoid

Email marketing can be very effective for promoting your business but it is easy to make mistakes if you don’t know the right methods to use. It will cost you money, yet not generate any additional sales. Here are some common email marketing mistakes you need to avoid so your marketing strategies will be more effective.

Your customers want to feel like people, not just a number, so never use generic terms in your email marketing. Address each customer by name if you can. It costs more to do, but it is more effective and well worth it.

Don’t use pound / dollar signs in your email as customers think that you only want their money.

Don’t use email marketing during the holidays as customers receive a lot at those times and you simply will not stand out. If you want to market for Christmas, for example, do it early, a month or so in advance, and follow up a couple of weeks before.

Don’t ramble! Your customers don’t have much time and will not want to waste it reading your email – put the most attention grabbing information first and keep your emails short.

Don’t forget to test your email in the most popular email services, like Hotmail, Gmail and Yahoo! as not all of them will display your email the same. Always give the consumer the option of opening the email in either html or plain text. And use either Arial or Helvetica as your font to be 99.9% sure that everyone will be able to read it.

Don’t sell the email addresses and information you get from your customers and make sure your email sign up clearly states that you won’t. You will be surprised how many people won’t sign up for your email promotions if you don’t offer this bit of information.

Don’t think your customers will want to receive your emails forever.

It is natural to expect to lose customers over time but when you do you want them to leave you with a good opinion so that when they need your kind of services again it’s you they will come back to. Offer a link where customers can unsubscribe from your email marketing mailing list. While you want to do all you can to keep them reading your emails, it is important to respect their wishes and remove them from the mailing list immediately.

Don’t think you know it all. If you are new to email marketing, you should consider using a professional to advise you. It doesn’t have to be expensive, and will help to make sure you get the best out of your campaign and yield the best results. They will also be able to help with the sending and tracking of your email campaign, allowing you to tweak it to get even better results.

Email marketing can be very effective for your business if you keep these common mistakes from becoming part of your marketing plan.

Trevor Richards is writing on behalf of Extravision, providers of email marketing services.

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Email Marketing ? The Mystique Revealed

In this day and age of ‘140 characters’ and even shorter forms i.e. text messaging, the good old art of making meaningful connects via direct mailers is dead. Organizations had to adapt to the changing times in order to ensure their marketing activities bore fruitful results. When the postal mediums failed to generate the desired response organizations took recourse to e-mail marketing.

E-mail marketing as we have all heard is mostly identified as an effective strategy to reach out to your target audience. Marketing strategies via the electronic mail carries the benefits of low overheads, faster campaign and eventually an increased ROI.

As we go along let us try and unravel the mystique surrounding most of the failed Email Marketing campaigns. You must be wondering if Emails are such a hit, why do most Email campaigns fall flat on their face?

The answer is simple. There goes a lot behind the scenes of a victorious Email Marketing campaign. Preparation is the key. You just cannot afford to blast e-mails to all your contact lists and then cross your fingers hoping for some sales. It doesn’t work that way. An expert email marketing company knows this and is probably what you require. A seasoned professional service provider (even virtual assistants) who could draft that catchy subject line for you, help you on what spam words to avoid, advise you on the best day to e-mail your pitch and deliver the right length of words.

Some of the other benefits that an Email Marketing company can bring to the table include:

Experience to narrow down your intended recipients to a segmented list of customers.
Deliver with Consistency & Connect by rolling out tips related to the industry you are in or monthly newsletters.
Including Multimedia capabilities in your campaigns for an effective presentation of ideas.

To conclude, it is important to automate all your business email campaigns for them to be effective and result-driven.

There is no point following the age-old processes such as ‘Email Blasting’ which have failed to yield results.

Sara Parker is a well-known website author. She loves to pen down her thoughts on a wide variety of topics. Visit her website for more on her

Improve Sales with Email Marketing

Email marketing is a technique used for online promotion of the product or service of an organization. This is a technique which is used for promoting a corporate image and establishing a flawless image in the minds of a target customer. A marketer can use this form of technique in order to build and strengthen relations with the prospective customers in the market. In this way, a marketer can build loyalty and trust among the potential clients of an organization.
There are several ways to build a highly result-oriented email marketing campaign. This campaign can be built with the help of email marketing software and also by keeping a few points in the mind. These mail marketing tools are the ones that help you in creating an opt-in list. The opt-in list is the one that contains the name and email addresses of all those customers who have shown interest in receiving the mails of specific interest. While creating a mail you should be aware or cautious of a few points. Make use of text more as compared to the graphics or images in a mail. If a marketer uses the text more, it leaves an impression of a relevant message with informative content on the mind of a reader. Some users make use of spam message robots that crawl the content of an incoming mail and then block all those mails that either use excessive of images or graphics or use promotional words or marketing terms such as ‘sale’. Write the text from a reader’s perspective so that it reads most persuasive and appealing to a prospective customer of an enterprise. One can easily make use of the text and use valuable information in the content. Once your message is delivered to the right set of target audiences in the market, you can boost the sales of your organization by encouraging the customers to purchase from the enterprise.

Myself Maxina Blake webmaster of emailsmartz.com providing email marketing software, mail generator and email sender for better online promotion.

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Consultants Benefit From Email Marketing Software

Reaching your target market is the key to success for all businesses but it is especially important for consultants. Making sure your clients are up to date on what is happening in your industry and how you can help them is sometimes complicated. Constant phone calls have almost the reverse effect. So how do you alert customers about your services without bombarding them with letters or phone calls? Email marketing software lets you keep them informed with newsletters about your field, emails specifically tailored to clients to remind them of certain services that they usually need, and email announcements that alert your clients to fluctuations in your specific industry.

With email marketing software, pre-designed newsletter templates can be easily utilized to highlight different areas of interest that you consult on as well as to announce new trends. A list of your consulting services and how they benefit your clientele is a fantastic way to remind your customers of all you have to offer. In addition, email newsletters can easily be forwarded on, thereby increasing visibility to new target markets without incurring additional costs.

Most clients return for additional services, and email notices sent at specific times can alert customers to upcoming deadlines or recurring events. By setting up your database with explicit classifications and categories, email marketing software can automatically send certain emails to your clients throughout the year. You no longer have to monitor individual accounts and then take the time to write each client individually. Email marketing software is easy to use and ensures that your emails will land in the ‘in’ box rather than the ‘spam’ box.

Is there a special event coming up that you want to tell everyone about? There is no need to pay printing and mailing expenses.

With a simple alteration to a pre-existing template, you can have an announcement ready and sent to your entire database in a matter of minutes, staying within budget and increasing your revenue stream.

Whether you use email newsletter software, email database or pre-existing templates, email marketing software can benefit your consulting business by helping you keep your clients informed and interested in the services you provide.

Dan is the President and CEO of StreamSend Email Marketing, a leading provider of easy-to-use, affordable and reliable email marketing software.

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Outsourcing Your First Email Marketing Campaign

Email marketing is something that business can do to improve, whether small or large. Many people mistakenly believe that email marketing is an extinct form of advertising. This is incorrect. Though it is true that people will not read every promotional email that is sent to them, if it’s done right, you can get them to open yours.

If you are not familiar with email marketing, then you should hire a professional to help you. It is always best to hire a professional for assistance with your first email marketing campaign. Maybe after you have hired someone for the first campaign, you can handle further campaigns on your own. Even if you have a professional handle your email marketing campaign, you should still take the time to read a book on the subject, so you understand how the process should be working on your behalf. You want to understand how the process works, and what you should expect from any professional that you hire.

You should have a clear budget for your email marketing campaign. Don’t expect to get results for cheap or free. You have to treat your email marketing like any other form of advertising campaign (i.e. direct mail, television, or radio). You want your emails to look professional; and you want your emails to reach the types of paying customers that your offer will appeal to.

Be careful about hiring inexperienced freelancers to handle your bulk email marketing campaigns. There are a lot of people that have no experience that are willing to handle your email marketing campaign. These people will usually charge you very little money; but when you encounter people like this, just keep going. They don’t have good email lists, and they don’t have the experience to market your business effectively.

Also, understand that it’s a numbers game.

You may have to send out hundreds of thousands of emails to get a favorable result. You might have to send out 100,000 emails before you make one sale. This means you can’t expect overnight results from an email marketing campaign; so be realistic.

In preparation for your campaign, make sure that your business can handle a favorable response. If you wind up making a lot of sales through your email marketing, make sure that your website can handle a rush of attention. Make sure that your staff can provide customer service in case there is an onslaught of new customers. In addition, only work with a company that can show you proof of results that they have gotten for other clients. If a company cannot prove their efficiency and accomplishment, select another company.

Claire Jarrett recommends PML Media who offers http://www.pmlmedia.com/services/pay-per-click”>AdWords Management Kent

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