Search engine optimisation or SEO, is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and efficiently
SEO link building works to get you more web site traffic. Both internal and external strategies are easy to implement and can have a huge impact on both the user experience and increase your web site traffic.
There are two types of Link Building:
i) Passive ii) Active
1) Passive Link building involves in creating third party exposure but adding various paid websites links to your webpage.
Below listed are some examples of Passive Link Building:
– Free / paid directory submission
– Article and news submission
– Press release distribution
– Reciprocal linking
– Video & Image submissions
1) Active Link building involves in creating links that will involve active human participation thus opening ways for new links.
Below listed are some examples of Active Link Building:
– Forum Threads
– Blog Comments
– Corporate Blogging
– Social Network Profiles
– Link Baiting
The basics of SEO are fairly simple. Good content, proper title, description, and file naming according to subject. Then there’s website linking. A must have for any web site to get rankings and natural traffic. SEO connect Building is taking it to a step above the basics. The SEO part of this link building strategy is to make sure that you use descriptive anchor text in all your links that matches your subject matter and use both external and internal connect.
SEO techniques are basically of two types:
i) White Hat SEO ii) Black Hat SEO
White Hat SEO refers to the method that involves improving of your search performance on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service.
Black Hat SEO refers to the method that involves increasing a page’s ranking in a search engine result page by means of some illegal disapproved ways thus violating the terms and condition of the search engine.
The stages that involve in the SEO techniques to perform are:
i) On Page ii) Off Page
On-Page Optimisation deals with all those methods that help in optimising a site from making it searchable, to page structure, internal navigation, server side scripting and finally content.
Off-Page Optimisation deals with the gathering of external connect to the site, deep linking, anchor text, and traffic generation all of this is done away from the site but effects ranking. It is basically done to gain third party exposure.
Both activities are necessary to improve a site’s position in the engines’ Natural Listings, for relevant searches.
Getting seen by search engines is an important part of online marketing strategy and SEO connect building works actively in getting you more web site traffi
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