Category Archives: Marketing

Logo Tips from Gbubemi T Nanna

  1. Learn what a logo is and what it represents

Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, colour, and / or images.

 

A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.

One must first know what a logo is before continuing.

  1. Know the rules and principles of logo design

Now that you know what a logo is supposed to do, and what it should represent, you now must learn what makes a great logo aka; the basic rules and principles.

 

  1. A logo must be describable
  2. A logo must be memorable
  3. A logo must be effective without colour
  4. A logo must be scalable i.e. effective when just an inch in size
  5. Learn off other’s successes and mistakes

Successful Logos

Now you know what the rules are, you can distinguish the difference between a good and a bad logo. Knowing which logos have succeeded, and why, gives an insight into what makes a good logo.

 

For example, let’s look at the classic Nike Swoosh (shown above). This logo was created by Caroline Davidson in 1971 for only $35, yet it’s still a strong, memorable logo, effective without colour and easily scalable. It is simple, fluid and fast, and represents the wing in the famous statue of the Greek Goddess of victory, Nike (something perfect for a sporting apparel business). The Nike logo is just one of many great designs, think about other famous brands that you know about and check out their logos. What makes them successful?

For more quality, lesser known logos I recommend browsing LogoPond or visiting your local book store or library and reading some books on logo design.

 

The Not So Successful Logos

We can also learn from logos that have not been too successful, such as the ones on the right of the above picture. Some more very bad logos can be seen in the post is your logo design phallic? As seen in that post, some logos can depict things that may not always be noticeable to the designer (as in the middle logo above) or they could just be plain bad design, as in the logo to the right (above).

  1. Establish your own logo design process

Now that we know what a logo is, what the principles and rules of logo design are and what makes a successful logo, we’re now prepared to begin the design process. This is the hardest part of these 5 tips, and is a whole topic in itself. Each person’s process is different and experience is usually the key factor when creating your own logo design process.

 

In short, a logo design process usually consists of:

  1. The Design Brief
  2. Research and Brainstorming
  3. Sketching
  4. Prototyping and Conceptualising
  5. Send to Client for Review
  6. Revise and Add Finishing Touches
  7. Supply Files to Client and Provide Customer Service
  8. Learn the software and complete the logo

After you have got your design process sorted out, it is usually a good time to begin mastering your software (here’s a selection of Adobe Illustrator tutorials for reference). But before I get to that, I want to point out that Step 4 and Step 5 overlap, as it’s a catch 22 situation – you can’t design a logo by just hopping straight onto the computer, nor can you complete a logo design without knowing your software (the Adobe Creative Suite is a popular choice with professional designers).

Gbubemi T Nanna No Matter What Marketing

What are the secrets of the super sites? Why do some sites suceed while the majority of others fail? More and more Internet business owners are asking themselves these questions. The answers are frequently more obvious than you may think. Below are 10 tips for better, more successful web sites.

1. Build It For Speed

It’s a fact of modern life – people are in a hurry. Nowhere is that more true than on the Internet. It seems that no matter how much the technology improves, nothing is ever fast enough. In fact, several studies indicate that the fast technology advances, the faster people expect things to be.

So what does this mean for your website design? It means that you have between 10 and 30 seconds to capture your potential customer’s attention. If they can not at least begin to read about your product in that much time, they will be headed e

lsewhere. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (Javascript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.

2. Target Your Market

Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.

3. Focus The Site

Make certain your web site is focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page. Upselling or cross selling is vital but don’t dedicate so much to it that the customer feels caught in a bait and switch. Make mention of other products but do so subtly.

4. Credibility Is Crucial

The most professionally designed site won’t sell if your customers don’t believe in you. The impersonal nature of the Internet breeds a certain level of mistrust. For your web site to be successful you must overcome this tendency.

A clear privacy statement is one way to build your credibility. Every commercial web site should have a privacy statement posted on line. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line. Your contact information should include an email address, mailing address, phone number and a fax number, if applicable. If you are unwilling to provide this information to your customers, how can they trust (or buy from) you?

5. Offer A Guarantee

Offer an ironclad, no exceptions money back guarantee. This item is really a credibility issue but it is important enough to warrant its own mention. What better way to establish your customer’s trust than to eliminate any risk for them? If the customer sees that your are willing to assume all of the risk, they will immediately be more inclined to trust you.

6. Make Payment Easy

Offer a variety of payment methods for your customer. If you don’t currently take credit cards, start immediately. You can either set up a merchant account or use one of the many credit card clearing houses. Take checks on line. Provide an address for those who prefer to pay by cash, check or money order. Make sure the payment process is clear, easy to access and intuitive to use. Eliminate as many steps as possible. Do not ask for any more information than is necessary to complete the transaction. Nothing frightens a customer off faster than feeling that their privacy is being invaded.

7. Simple Navigation

Make site navigation easy and intuitive. While it may be artistic to make your index page all black and hide the link to continue, will that generate business? If your customer can not navigate your site to find what they want, they will go elsewhere. Limit the choices and direct your customers through a sales process.

8. Consistency

Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.

9. Design for indexing

85% of all web users find what they are looking for via the top search engines. Make sure that your page is designed to maximize your placement. Focus on your keywords and keyword density but don’t sacrifice your message. Utilize the meta tags keywords, description and title. Use your keywords when naming your pages.

10. Content is (still) king

Good content sells product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar.

Implementing the ten steps above probably will not make your site as successful as Yahoo or Amazon overnight. If they are implemented correctly and integrated into an overall web site design and marketing campaign, you should see a marked improvement in the site’s traffic and sales.

Promote the Website with Article Marketing

Every website present online is wants to grab maximum traffic to their site. Article marketing is one such excellent tool to get this task done. But it requires lots of creativity, knowledge and writing skills. Content with no quality or meaning cannot achieve the intended goals. To ensure article marketing gives excellent results some things have to be taken care of like- proper formatting of the articles and proper sentence formations. They should be written in such form that they can utilize maximum marketing efforts.

An article starts by a ‘Title’, so this is an important part which is the first thing that comes to the notice of the reader and gets their attention. Write it in a catchy and with good keywords used in it. The title should be attractive enough to create interest in the reader and they go about reading the entire article. The keywords use in title should be kept only once provided it has to catchy enough. Combine those words with other phrases and form relevant title that serves all the above purposes of an article.  

Next comes the body of the article that contains the real information that needs to be delivered to the readers. The flow of writing in the article body should be consistent and smooth taking readers from one paragraph to another in a continuous manner. Apart from paragraph manner, article body can be written point or list wise, important words or points can be marked bold or italics. This would help you to shift the attention of the reader to the points you wish to emphasize in the article. The end paragraph of the article is the summary of brief conclusion one that puts entire article content together.

People are little divided in their views regarding the conclusion paragraph.

According to some it’s needed, while some say it’s not necessary and conclusion can be included in the resource box. Some put resource box and article separate as they believe they are different entities. However either of the both can be selected depending upon preferences and target audience of the website.

Final and concluding part of an article is the ‘resource box’, do not mistake as bio box. Readers are more interested in the information part of the article rather than the personal information of the writer. If they find the article interesting than they are not much concerned about your qualifications. The links that you give in an article should be right and functional otherwise no matter how attractive your article is, it would fail to bring in the visitors.

Copyright © 2010

SPINX is a Professional New York Web Designers Company offers creative web design services in New York and Local Area. We are expert SEO New York Company providing effective internet marketing solutions.

Promote The Website With Article Marketing

Every website present online is wants to grab maximum traffic to their site. Article marketing is one such excellent tool to get this task done. But it requires lots of creativity, knowledge and writing skills. Content with no quality or meaning cannot achieve the intended goals. To ensure article marketing gives excellent results some things have to be taken care of like- proper formatting of the articles and proper sentence formations. They should be written in such form that they can utilize maximum marketing efforts.

An article starts by a Title, so this is an important part which is the first thing that comes to the notice of the reader and gets their attention. Write it in a catchy and with good keywords used in it. The title should be attractive enough to create interest in the reader and they go about reading the entire article. The keywords use in title should be kept only once provided it has to catchy enough. Combine those words with other phrases and form relevant title that serves all the above purposes of an article.

Next comes the body of the article that contains the real information that needs to be delivered to the readers. The flow of writing in the article body should be consistent and smooth taking readers from one paragraph to another in a continuous manner. Apart from paragraph manner, article body can be written point or list wise, important words or points can be marked bold or italics. This would help you to shift the attention of the reader to the points you wish to emphasize in the article. The end paragraph of the article is the summary of brief conclusion one that puts entire article content together.

People are little divided in their views regarding the conclusion paragraph. According to some its needed, while some say its not necessary and conclusion can be included in the resource box. Some put resource box and article separate as they believe they are different entities. However either of the both can be selected depending upon preferences and target audience of the website.

Final and concluding part of an article is the resource box, do not mistake as bio box. Readers are more interested in the information part of the article rather than the personal information of the writer. If they find the article interesting than they are not much concerned about your qualifications. The links that you give in an article should be right and functional otherwise no matter how attractive your article is, it would fail to bring in the visitors.

Copyright 2010

SPINX is a Professional New York Web Designers Company offers creative web design services in New York and Local Area. We are expert SEO New York Company providing effective internet marketing solutions.

Social Marketing Websites for Traffic Generation

Social Marketing is a revolutionary phenomenon of online marketing. social marketing sites like Twitter, Facebook used to produce revenue even more. These social networking sites are hot spots for business promotion. With Facebook “get facebook as” facility, you can create a number of fans on Facebook. To do this, Twitter used for many purposes, such as communication and sharing of media and business. Twitter is a social tool that helps companies significantly related to the perspective right. These sites use the work of organization and their customers.If you want to Get more facebook fans,you can get them from here.

Different people use it for various reasons, such as Web sites are huge traffic Twitter, the trade organization uses to communicate with customers, sharing information, gathering market information or market intelligence and time perhaps establish a relationship with your business environment can be is the business environment internal or external business environment, on the other side of twitter is used by customers who use Twitter to share their experiences with the product, supply and gather more information about the product.

Twitter followers usually have a specific reason for following you. If your twitter account is for professional networking, they most likely want to hear your thoughts on relevant industry topics. Twitter thrives on the relationship between you and your followers, so almost all internet marketers use it to advertise their product. We all know social networking is about building relations. The only way to build strong relation is to follow those who follow you.

There is automation software available which will help to grow twitter followers. Twitter is the cheapest way to market your online business. Twitter is a simple tool that helps connect businesses more significantly. Online businesses earn more and more profit with the increase of twitter followers, so online marketer always try to increase twitter follower. Online marketer always searches for a solution which will provide them right prospect without using any time consuming process like searching the client and then interacting with them. Many web sites provide the facility to buy twitter follower, this type of packages are available in different variants in terms of number of followers say they will provide you package of 1000 , 2000 and 5000 followers, which an online marketer can buy easily. But it’s not a guarantee that these are your prospects, if not than your money is not utilized and again you have to search for the prospect. For approaching correct prospect online marketer always try to buy targeted twitter follower.

Web sites like fanbullet.com help close the right opportunity, because these sites have a large network in the world. These sites are targeted; you can buy your followers on Twitter. These sites attract thousands of followers who can keep information about a product or a service, just need to give the offer to transfer to the network. Both the above methods are useful if your online marketing. To promote their products on-line marketing are always looking for a place where they can promote their products to a wide audience so that they can aim for the easy and convenient.