Category Archives: Twitter Marketing

Twitter Tips for Job Seekers

If you’re in the middle of a job search, you’ve probably posted your resume on Monster, Career Builder, and your alumni job boards. Maybe you’ve even started finding old colleagues on Facebook and LinkedIn. But are you making the most of all the social media options that are available to you? Do you know how to use Twitter to boost your job search?

If you’re never thought about using Twitter to help you find your next job, now’s the time. Twitter can give you direct access to professionals in your field, as well as resources designed specifically for job seekers, both of which can pave the way to your dream job. Here’s how to get started.

Identify Your Niche
The number of users on Twitter is huge and can be a bit overwhelming. The easiest way to get a grasp on Twitter is to think about it as a television with lots and lots and lots of channels. What you need to do is dial in the channel that contains the news and information you want to hear.

In other words, start by identifying the career or industry you want to enter and then finding that channel, or niche, on Twitter. If you want to become a wedding planner, for example, you need to find where all the other wedding planners are meeting up in cyberspace and chatting. If you’re a chef, you need to find where the other chefs are tweeting about new recipes, daily menus, and how to fix a leaky pipe in the middle of dinner rush.

By identifying your niche, it makes it easier to manage the number of tweets you’re reading and users you’re communicating. It also ensures that your tweets are reaching other people who care about what you have to say, and vice versa. Lastly, it makes sure you’re receiving information that will keep you up-to-date on your industry.

Research Blogs
A great way to find your niche and build your Twitter account is to identify the thought leaders in your industry and read their blogs or websites. Most writers and bloggers will include a link to their Twitter account, called a Twitter handle, on their blog or homepage. Just look for the blue Twitter icon, or check their contact information, for their Twitter handle. If that doesn’t work, you can search for them by name directly on Twitter.

To get started, compose a list of 10 thought and industry leaders in your field. Find their blogs and websites, and follow them on Twitter. Check out their blogroll—a list of blogs and writers featured on most blogs—and follow those writers on Twitter as well. You’ll have a healthy list of people to follow and connect with in no time.

Find the Right Hashtags
Another great way to meet and connect with like-minded Twitter users (or Tweeples, as they are often called), is to use hashtags. Hashtags are the Twitter signposts that will get you where you need to go. They are like search terms, but better. If you’ve never seen one before, they look like this: #Michiganfootball.

By typing #Michiganfootball into the search screen, you will automatically pull up all tweets that use this hashtag. You’ll see tweets like “It’s Saturday! Go Blue #Michiganfootball” and “Denard Robinson for Heisman #Michiganfootball.” This will give you a whole list of people interested in your topic, who you can follow and reply to.

You can also use hashtags to enter yourself into conversation about a certain topic. Most people use hashtags at the end of a tweet, but some use them at the end or the beginning. Where you put it doesn’t matter as much as using the right one. By running searches on different terms, you can find the hashtags used most often by your industry (and therefore ensure your tweets are getting read).

Locate Job Search Resources
Just as there’s specific Twitter conversations revolving around graphic design principles, culinary secrets, and college football, there are also many resources on Twitter devoted to helping job seekers. If you can identify the users and groups in this niche, you have a whole new way of sharing your resume, contacting recruiters, getting great job advice, and meeting potential employers.

By using job-related hashtags, such as #jobseekers, #jobhunt or #careeradvice, you’ll be able to follow and enter conversations about job searches. This will expose you to users like @jobangels and @Hire_Friday, both of whom aim to connect job seekers to potential jobs, colleagues and employers. The more you can find and follow users like these, the more job leads and advice you’ll get.

Get Engaged
Ok, by now you’re following a bunch of people, reading their tweets, and hopefully even sending out a few tweets of your own. It’s a great start, but you need to do more if you want to make yourself stand out amongst the millions of other tweeples out there. In other words, you need to get engaged.

So what does that mean? It means starting conversations, commenting, and retweeting other people’s posts. If you’ve got a question about your job search, post it to Twitter with the appropriate hash tags. If you see someone else asking a question and you know the answer, reply to them. If you see a great piece of advice come across your Twitter feed, retweet it to your followers.

The more you engage, the more people you’ll meet and follow, and the better you chances will be of finding job leads and potential employers

Join Twitter Chats
Watch for chats in your niche or industry, and when they come up, join them. Chats are typically held weekly and are run by a moderator, who will set the time, send out announcements, begin the chat, and ask questions throughout. They usually take an hour, and are designated with a hashtag so users can follow them.

A great chat for jobseekers, for example, is the Hire Friday chat. Hire Friday is designated by the #HFchat hashtag, and is a forum where job seekers and career professionals alike can discuss employment topics, share job search advice, and ask questions. It’s held every Friday from noon to 1:00 p.m. (EST). You can follow the Hire Friday chat by searching the hashtag #HFchat  every Friday at noon. (And don’t forget to follow its founder and moderator, @HRMargo, for updates and information!)

If you watch a Twitter chat for awhile, you’ll see that most of the regular users know each other, promote each others content, and give each other valuable insights. This is why Twitter chats are so valuable: they give you a great opportunity to connect with others in your field.

Monitor Your Progress
While it’s great to add followers to your account, the true measure of Twitter success is how much conversation you’re engaged in, how many people are taking about you (or your product or company), and how often your tweets are being retweeted.

To monitor your profess, enter your twitter handle (@yourname) in the search box. All tweets related to you will appear—you may see people responding to your questions, asking you direct questions, or thanking you for retweeting their information. You can also click on “retweets” to see who is reposting your tweets and how often. (Don’t forget to thank them!)

As your account grows, you can also watch your progress on Klout, which uses a variety of data to give you a Twitter score, such as the reach of your audience, the likelihood that your tweets will be acted upon, on how many influential tweeples are following you. By following your score on Klout, you’ll be able to see exactly where you are, and learn what you need to do to take it to the next level.

Move Your Conversations Offline
Once you’ve established relationships through Twitter, it’s important to go beyond the 140 twitter message. You can contact other users through the direct message option (which is like email, but only 140 characters) to exchange email addresses, ask specific questions, or make a time to meet in person.


Noel Rozny writes myPathfinder, the bi-weekly career blog for the myFootpath website. myFootpath is a resource to help you in your search for a college, degree program, career, graduate school, and non-traditional experiences. Visit myFootpath to start your college or degree program search.

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Channelling the Power of Twitter

Are you fully harnessing the power of Twitter to build your brand? Even if you are well-versed in social media, you need this book

Twitter Power by Joel Comm and Ken Burge is subtitled How to Dominate Your Market One Tweet at a Time and it puts itself forward as one of the ultimate resources for those both new to Twitter and those who are keen to leverage the power of Twitter for themselves. It may be a big call for this volume – at 245 pages, it’s not a massive tome but neither is it entirely slim. But it fulfils the promise it sets up and gives you every tool you’ll need to create and build your brand using Twitter.

Filled with real-life examples and screenshots, this is a valuable resource, taking the reader through setting up an account and getting started, through to using Twitter as a valuable marketing tool. You will find yourself highlighting many passages in the book once we got past the initial setup sections and while some of the information may not be entirely new to me, it is interestingly setup and still worthwhile.

Chapter 10, Beyond is beneficial by itself, as Joel and Ken highlight 10 Twitter applications that they find useful. The list is by no means exhaustive but it covers every aspect of Twitter as marketing tool and encourages you to use Twitter for more than you thought possible. Taking Twitter from a simple website to a valuable part of a marketing program is key and this chapter helps you see how this could be possible.

Coming up to Chapter 13, Putting it all together: A 30 Day Plan for Dominating Twitter, you have in your hands a comprehensive plan to create and build your brand on Twitter. Armed with this plan, you are sure to become a Twitter-force to be reckoned with!

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Social Media Takes Flight With Twitter

What is it?
Twitter is a social networking site that allows users to answer the question “What are you doing?” in 140 characters or less. People have the opportunity to “Follow” people from all over the world to keep up with friends, headlines or even celebrity gossip. There is no limit of how many people can you can follow, and if you no longer want to follow someone (or have someone follow you), you can turn this option off. Twitter also comes with a search box so you can search for people or ideas that interest you, and read those user updates.

Who uses it?
Twitter has a very all-inclusive group of users. News organizations post headlines, companies post updates and press releases, travel agencies post deals and packages, retail stores post discounts. On the flipside, the Average Joe and Jane can post anything about their personal life from updates about a boat he’s building in the garage, or how a new recipe was a big hit at the dinner table last night.

Benefits in Internet Marketing
Because Twitter is so user-friendly and easily maintained, it is almost unspeakable to not have an account for your business. Adding customers (and target customers) as friends and keeping up with their interests and wants can help you be more in-tune of what they are looking for. Also, use Twitter to keep up with your competition. Finally, if your company keeps a running blog, you can “tweet” each blog entry, directing more traffic to your site.

How to Sign Up
Twitter is as simple to register for as it is to use. Just create a user name and password, provide an e-mail address, enter a captcha and you are ready to go.

If you don’t already have an active presence on hot social platforms, we’ll create them for you. As these sites gain popularity over various demographics, so their referral influence can help draw people to your main Web site. We emphasize the “social” in social networking, and will help build your audience. Whether your business is the tourism industry, non-profits or volunteering, health and diet or local/regional interest, we’ll do the research and craft articles for use on related third-party sites, blogs, and social networks – each of which links back to you as the main source of information. Contact us today for more information or to receive a free quote.

Jessica Swink is a freelance writer specializing in articles about SEO for travel Web sites and professional SEO writing services.

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Twitter Top 5 Pet Peeves

I have used Twitter for five months. I have discovered little things that I dislike about this micro blogging platform. Little annoyances that I like to call “pet peeves”.

1. I dislike receiving direct messages (DM’s) because they are a pain to delete and rarely contain a personal message to me. I have 4 DM’s that I can’t find but Twitter keeps telling me they are there. I want someone to communicate with me not sell me the latest viral technology to get 40,000 followers in x amount of days. Why would I want 40,000 followers? That would just give me 40,000 dm’s to delete!

2. Do I really need to tell my followers that I am pleased they followed me? Of course I’m pleased you followed me or I would not have a Twitter account and I would not update it on a regular basis.

3. People who schedule all of their tweets at the same time so I have 10 tweets from @soandso telling me about a blog article they really enjoyed. @Garyvee talked about authenticity in the Keynote address of the 2009 Social Media Success Summit. I believe if you are going to schedule tweets then do it with time in between. Use a free tool such as Hootlet which allows you to schedule your tweets.

4. Another pet peeve is abbreviations. It really goes against my professional grain to see multiple abbreviations within a post. I don’t want to spend 2 minutes deciphering the abbreviations and trying to figure out if “LOL ur going 2” get all the words in the post. Arrrrggghhh!

5. My last one is my biggest. Twitter consistently tells me I have uploaded my client’s new background but alas it is nowhere to be found. This has been going on for weeks. I have tried it on my Mac and Windows computer. Firefox, IE and Safari. Please Twitter fix this glitch!



Information at the Speed of Twitter

Twitter is an example of how an incredibly simple idea can become a monster in a very short period of time. From it’s humble beginnings in 2006 when the first tweets were things like “just setting up my twttr” (the original name was going to be a ‘web2.0’ style with no vowels) to “popping out on an errand”, the information now sent over the network can be far more informative and in some cases, harrowing.

Although many have been using the system for a long time, the speed of information was really driven home by the news of the Hudson River plane crash. This was a prime example of when the web can put the traditional news channels in the shade when it comes to speed of reporting.

Even 24 hour rolling news couldn’t keep up with the pace as within minutes of the plane hitting the water, people were posting the information on Twitter and it was picked up all over the world. I saw the first pictures of the crash within ten minutes of the crash and when the hourly news appeared on the TV, the best they could do was “we are hearing reports of an accident, more later…”

Indeed, even the news channels admitted they got the most accurate and speedy news from Twitter and Facebook which was praise indeed for these networks that have only been around for a few years. In relative terms, social networking is the new kid on the block, and he’s giving the old timers a serious beating.

Embrace it, don’t resist

There’s a tendency for business owners to see things like this as a ‘fad’ or ‘not for us’ and dismiss them out of hand. When news items like those above hit the headlines then they admit that “yes, I can see how it works there”, but when it comes to adapting new ideas to their own business simply don’t get it. This is because new ideas need new thinking.

If your business doesn’t see the benefit then I’m afraid you’re missing out. Other businesses are looking to the future and can see how new media, new ideas and social media are helping others and therefore building businesses. Indeed, some companies build their business on social media. It’s almost as if the business comes later.

The path to getting over these hurdles though is to take part. Social media is a big subject and it’s not something that can simply be dipped into every now and then. A social media policy for your business needs to be comprehensive, embraced by the whole company and above all – carried out.

Andy Calloway is the online marketing director at Calloway Green Ltd, a website design and optimisation company based in Wolverhampton in the UK. Calloway Green take fantastic website design and turn it into a marketable and usable product that will actually make you money. They specialise in Birmingham Web Design for West Midlands based organisations that are looking to sell their products to a wide audience.