Tag Archives: Promote

How Social Marketing Strategy Helps To Promote Sustainable Customer Behavior

Nobody had ever comprehended this phenomenal rise in popularity of social media. What started out as a platform for friendly interactions and reconnecting with old friends and relatives, can become an excellent forum for business promotions and business strategy. The growing popularity of social media is acknowledged by all. Hence, it is quite natural that whatever is posted on social media gets amazing responses, and this, in a way, helps a brand to get noticed. This means that when you also start a company you need to make sure that you need to have excellent social marketing strategy, which will help you in getting an excellent foothold in your business. The given article lists a few of the benefits of social marketing strategy.

The social marketing strategy needs to be such that people get attracted to it in the first place even if they had no intention of buying it. This means event the casual visitors need to get attracted by the social media strategy. It needs to be kept in mind that the social marketing strategy needs to be as interactive as possible, so that people get that chance to interact and participate. Make sure you execute some of the suggestions put forth by the people, if they are good enough, so that people get a sense of importance that some of their suggestions have been taken into consideration.

The updates that are given need to be short and witty in the first place. The company handling the social marketing strategy for your organization should have good quality writers who are so competent in the language that they should not make any kind of grammatical or spelling errors in their posts. The updates also must be precise, as well as intelligent so that they leave a mark on the readers’ mind.

The professional service providers know the essence of key words and the difference they make in any marketing strategy. The right key words help to bring the site in the first few web pages in the search engine results. This ensures a steady traffic flow for the company site.The effectiveness of social marketing strategy is seen mostly in the fact that it helps to promote sustainable customer behavior by identifying and eliminating communication barriers. In this direct way of interaction, you as the merchant can easily predict the customers’ psyche, and this is not seen in any other marketing strategy or brand promotions.

Mark Weyland is a well-known article writer. His articles are highly informative. Read his article on social marketing strategy and you will be able to understand why he is so popular.

How to use Linkedin to Promote your Business

LocalNet360-As we continue our series on helping small companies expand onto the Internet as a means of improving business, it’s now the time to discuss Linkedin and its uses to get discovered on the web. While it’s still early for most small businesses to buy into the concept of social networking, the truth is that now is the time to get started. This article will discuss the benefits of using Linkedin and other social networking sites to help promote your business, as well as some of the potential methods that can be implemented.

Marketing on Linkedin-Good or Bad?
Linkedin is a business-related social networking site. It has 27 million registered professionals and about 8 million unique visitors each month. The idea is to connect or stay connected with past companies, and join new groups and forums.  It is mainly used for professional networking.  We consider LinkedIn to be one of the “Big 4” of social media (others are Facebook, Twitter, and YouTube).

If there’s one thing a business networking event needs, it’s people to network with. LinkedIn exists to help businesses market themselves online, therefore it’s unsurprising that the site includes plenty of ways for its members to indulge in a little shameless self-promotion.

Like other forms of Internet marketing, marketing a small or home business on LinkedIn is relatively inexpensive and provides a lot of bang for the buck. Let’s use the example of developing readers for a book about a subject you have knowledge in. If that’s the market you are trying to reach, you need to get in the game.

Start using social media network LinkedIn. Not only can you post links to your “wall” but also participate in LinkedIn Answers using keywords. By answering multiple questions posted by other members each week, you’ll establish credibility and attract links and sales leads. You can also leave the link to your Website as a reference which will help with your link building efforts. When you’re done answering a question you can also ask the person who asked it for a link back to your site.

Build a list of contacts and engage in community. Publishers want to know just how many potential readers there are for your book. The number of fans you have from Facebook, followers on Twitter, connects on LinkedIn, and subscribers to your blog provide tangible figures. Producing a weekly or monthly e-zine or newsletter is an effective way to grow your list of contacts. Your website and blog can include an opt-in page to capture subscribers.

There are some ways organizations can benefit from LinkedIn such as group, events, company profiles, jobs, and more. LinkedIn groups function as a forum for members to have real-world conversations about products, issues, opportunities, events, and referrals of information while LinkedIn Events correspond to real events, such as tradeshows, conferences, and training events. This emerging segment will become a mechanism for events to be accessible to networks of members where professional interests align. Another is LinkedIn Company profiles which companies are making it a priority to see that these descriptions, information, and company logos are used correctly on Linkedin.

Linkedin also has jobs information. The beauty is that if one person is not interested in the position, the position can be referred to someone who might be a good fit for the role. Ensuring that your advertised positions go beyond jobsites online and into LinkedIn. This extra link can assist in finding the right candidates in a tough hiring market.

The price is really right!  Most of LinkedIn services are free, so why not take advantage of the extra placement? While the risk of not embracing social media for organizations is not quantified, the cost of embracing it is low.

Of course, this is just a brief overview of how technology improvements and the internet can help improve your small business. And assuming the market for online marketing continues to grow in popularity, many small businesses can begin to use this inexpensive resource to help grow their businesses and expand their resources to the fullest.

As you begin to develop and/or expand your presence on the Internet for your business consider this: Linkedin and other social networking sites combined with special promotions is a good way to increase traffic to your site, as well as improve its search ranking inexpensively. However, you will need to develop more comprehensive strategies, since no one way will work for all businesses as you begin to build a customer base that you can then market to online on a regular basis. As stated earlier in this series, in order to rise above the crowd you will need more than just a website. Therefore, implementing several Internet based solutions over the next 12-24 months will be critical to the long term success for virtually every small and local business in America.

Internet Marketing by LocalNet360
© Copyright LocalNet360 All Rights Reserved Worldwide.

Rudy Camp holds a BSBA in Business Administration with a Minor in Marketing. He spent 25 years in the Telecom and multimedia Yellow Pages Publishing Industry in sales, training, management and Senior Officer Capacities including having served as CEO of a multi-state Directory Publisher with over 30,000 customers. He is the founder/CEO of LocalNet360 and the company currently serves local and national clients with Internet Marketing solutions. Additionally, Mr. Camp participates as part of an independent consulting team that assists investors and business groups with business plan development including historical and projected financial data, research and analysis and other services used in venture capital and private equity funding transactions. For more information on visit: http://www.localnet360.com or email us at news@localnet360.com

How to Use LinkedIn to Promote Your Practice

LinkedIn, a professional social networking site, is somewhat similar to Facebook, except that profiles and interactions are oriented towards business.  This makes it an ideal place to market your medical practice, as well as connect with other physicians and medical professionals, learn about conferences and symposiums, and share experience and information with colleagues.  And though LinkedIn has over 75 million users worldwide, it can also be utilized on a local level.  Your patients will find and connect with you, creating top-of-mind awareness for your services, which will result in more office visits.  Here are the basics of getting started on LinkedIn.

 

Creating a LinkedIn profile is easy and fast – you’ll need your name and email address.  You can flesh out your profile over time if necessary, but doing so should be a priority before you interact much on the site.  People will visit your profile to learn more about you when they see your posts in discussion groups, so it’s important to provide something for them to view.  Be sure to upload a photo to your profile; people like to have a face to attach to the name, and your colleagues and patients will know they have the right person when they look you up to connect with you (“connecting” on LinkedIn is the same thing as “friending” on Facebook).  Your CV will help you complete the rest of your profile, which is a summary of your skills, experience, and education. 

Once your profile is complete, you can connect with friends and colleagues; LinkedIn provides several tools that will help you do this (for example, by searching your email account).  To get more out of LinkedIn, join some groups; groups provide a forum for interaction.  Groups for physicians to consider include:

· Alumni groups for your college and medical school
· Groups associated with your specialty (for example, NAMI for mental health professionals; Oncology Pharma for cancer specialists)
· Biotech and Pharma Professionals Network
· Medical Devices Group
· Healthcare Information and Management Systems Society
· Innovations in Health

After you’ve been accepted to a group, it’s good form to introduce yourself briefly.  Then you can begin participating in discussions.  Keep social media networking etiquette in mind as you interact; the written word can sound harsher than intended without the benefit of accompanying nonverbal communication.  Disagreement is fine, but it should be done respectfully.  Once you’ve gotten a feel for the group, initiating your own posts will help you promote your practice.  You can post questions for feedback from other experts, links to online articles you’ve written or find interesting, and information about your upcoming offline publications.  However, avoid direct promotion of your practice, which is frowned upon on LinkedIn; the object of your posts should be to provide something of value to your network.

As with any social networking site, you’ll be quickly forgotten if you stop posting status updates and interacting in groups.  Try to post an update to your profile at least once per week, even if you don’t participate in any group discussions that week.  To save time, it’s helpful to connect LinkedIn to your Twitter account.  This way, your Tweets (many of which will be automated if you follow the advice in our last article) will appear as status updates on your LinkedIn homepage.

As with Twitter, patient confidentiality is a must on LinkedIn.  Keep in mind that given the many thousands of LinkedIn users in your local area, it would be easy for patients you post about to be recognized or identified.  You never know who is “lurking” in a group.  Exercise due caution and be sure your posts are about healthcare issues in general, not specific patients.

 

For additional information go to http://www.practicemanagernetwork.com

 

PracticeManager Network is an online community of healthcare practice managers who have come together for purposes of sharing ideas, learning how to balance home and work life, and getting advice from experts on managing their personal and professional lives more effectively. You can also communicate and share ideas with other practice managers on our PracticeManager Life Blog. Keep abreast of hot news that will help you keep your practice in compliance and take advantage of industry trends.

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Internet Marketing – Twitter Revealed – 4 Ways to Use Twitter to Promote For Free

1. Build a Complete Profile. You want people to feel comfortable knowing who they are dealing with and to do this you want to add a picture to your profile with a short bio and make sure you include your web address where they can see what you have to offer them.

2. Build Your Following. Use twitter advanced search and put in keywords relating to your product and you will discover twitter users who have mentioned those keywords in their profiles. Click on their profile and “FOLLOW” them and they will get a notice that you have followed them and in return can also choose to follow you. Now your building a targeted audience.

3. Use Twitter Search Tool Daily. Come up with a list of different keywords that relate to your unique product and search daily for different keywords and follow those people who make up your targeted audience. You will want to also look at who is following them and proceed to following those people as well because if they are following your initial person searched then you can assume they will also be interested in what you have to offer.

4. Tweet Daily. Send out tweets to your followers to let them know you are a real person and not just some bot spamming twitter. PLEASE NO SPAMMING or Twitter will delete your account and you will lose all the time you invested only to start again. You can send out simple tweets of the weather in your area or what your doing or any helpful links and info that may add value to your followers life. If your sending out links make sure your using a link shortening service like bit.ly or one of your choice.

Its easy to use and market on twitter and also a lot of fun. You can also learn a lot from other people on twitter as well. Embrace it and jump in and build your business.

Learn more about free techniques you can use to easily brand your business to more sales online as well as how to use articles like this to drive highly targeted traffic to your site by visiting my website: Make Money with Twitter

Twitter Marketing – Top Four Tips to Better Promote Your Service Business on Twitter

Are you a service professional who is using and wondering about Twitter marketing? Have you been using Twitter for a while, but haven’t gotten any clients or newsletters subscribers from Twitter? You can get clients and build your list with Twitter marketing, but only if you do it effectively. Read this article for my four tips on promoting your service business on Twitter.

Here are four tips for promoting your service business on Twitter:

1. Create An Effective Twitter Profile.

Your Twitter profile is extremely important. It tells your potential clients who want to connect with you on Twitter who you are and what you do. If you do not have enough information there that convinces them that they want to connect with you, they will move on instead of connecting. This means that information in your profile will make a difference to your potential clients, and they will connect or not connect with you based on your profile information.

2. Post On A Regular Basis.

When your potential clients connect with you, they also look at whether you have been tweeting recently. If you haven’t posted anything in a while, they will think that you are not using your Twitter account and not connect with you.

Make sure to post your tweets on a regular basis – share a tip, an idea, re-tweet something that someone else posted, etc.

3. Share Useful Tips.

Ask yourself – “Why should people in your target market follow you? What’s in it for them? What do they want to know?” They want tips and information, and they want solutions to their problems. When you share useful tips, they will listen and they will continue following you.

4. Invite Your Followers To Subscribe To Your Newsletter.

The best way to promote your business on Twitter is by inviting your followers to join your list. From time to time make sure to invite your followers to join your newsletter list, so that you can continue building relationships with them and let them know about your products and services.

[Reason #2] When Using Twitter Follower Supply obtaining thousands of followers has never been easier.Using  a proven system for acquiring targeted twitter followers Twitter Follower  Supply is able to send thousands of targeted twitter followers to your twitter  account within days! Just look at this: – The average twitter follower is worth $ 1 – $ 5. – Twitter traffic now accounts for up to 30% of business traffic. – Twitter followers are twice as profitable and reliable as  email addresses.

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