Tag Archives: Strategies

Social Media Strategies that Fail to Render Results

An expert social media agency-Vizz Media explains that the social media platforms have emerged as a powerful tool for online branding and sales. A social media network, if used strategically, ties the various verticals of online marketing including search engine optimization and render astonishing results. However, the sad part of the story is that not too many social media agencies in India cultivate the right approach and strategy to create a brand impact with such a powerful online marketing tools.

Vizz Media highlights a few social media strategies that mispositioned your brand and yields unsuccessful results, because to form a firm foundation one should know what not to rely on.

Constant Updates: Social media network can take your company to the pinnacle of online marketing success if used wisely. The first and foremost objective of a social media agency to encourage potential customers to more frequently participate and talk about their brands. Unfortunately, this objective has created a myth of posting irrelevant content or frequent updates on their client’s fan page. To control the frequency of the posts is the first step of retention because it has been observed that people drop those groups, fan pages or twitter accounts that are monotonous, repetitive, too frequent and irrelevant.

Pushing Too Much Sales: Brands and social media agencies must understand the fact that a social media network, originally and basically a social platform where people relax, converse and refresh themselves from a day long work. When they follow a brand then what is that one thing they look for apart from the news feeds or another sales update from your brand? That one thing is the share of knowledge, wisdom and expertise which help your customers and make them feel special. So next time when you make a post come up with new interesting ideas that serves benefits to your brand as well as your customers and society.

Creating Brand Integrity: The success of social media also lies in the way a company conducts business. One should not forget that a social media network is an open platform where everything transparent and clear. A Brand identity is fragile, once you opt for a malpractice, then your whole efforts in order to create that brand shatters within a second. Therefore, carry your business with the sole philosophy of customer is the king, because then only a brand can win the favor of the king

Author of this article is a social media marketer. He has more than 5 years of experience in online marketing fields and worked for lots of brands across the globe. Now he is employed with Vizz Media – A leading Social Media Agency. He has written and published many articles on Social media networking. In this article he has drawn his attention on social media strategy.

Down Home Strategies for Rising to the Top of the Entrepreneur Game

The American Dream is the classic tale of rags to riches. From new generations of immigrants, to the many who feel they are condemned to forever work a dead end job in corporate America, scores of people seek the American Dream. They become entrepreneurs, self-sufficient men and women building themselves up from nothing to the heights of success. Yet, the game of becoming an entrepreneur often seems too lofty a goal, high and unobtainable for the average person.

How then can you achieve your goals? What is the secret to becoming a successful entrepreneur? Tim Knox, small business expert, entrepreneur, syndicated newspaper columnist, radio talk-show host, television commentator, and author says that there is no secret. “You’ve got to find out what you want…then you have to take action,” Knox advises.

Being an entrepreneur is not a path for everyone. Before proceeding, you must first and foremost decide if this is the course of action you truly desire. Knox, who comes from a poor rural Alabama family, feels that the first step on the road to success is an honest and introspective self-assessment. “You’ve got to sit down, have a heart to heart with yourself and ask yourself hard questions like, ‘Am I willing to put everything I have at risk to make this business work?'” shares Knox.

Becoming a successful entrepreneur is more than opening a corner shop and selling a product. Potential entrepreneurs may find themselves exiting their comfort zone. Can you handle customers? Are you comfortable managing people, and marketing your business?

Knox warns not to judge your own ability by the successes of others. “Don’t look at people you know who are in business and say well it can’t be that hard, because they’re doing it,” Knox cautions, “That’s not a good gauge of whether or not you can actually do it.”

To succeed, you must build a credible reputation in whatever field you decide to enter. Name recognition is critical. Make yourself a brand name; the goal is to associate your name less with a person and more with the products and ideals of your business. “It’s all about building the brand and building your credibility,” says Knox.

To accomplish this, start small by writing and submitting articles for publication. Submit articles to local newspapers and online. Even if they are only letters to the editor or opinion-editorial pieces, by placing your name into the field, you are building credibility and name recognition.

Knox, who started his own successful career with these humble beginnings, says that persistence is key. “If you’re trying to get credibility in anything start writing articles. Go to your local paper offer to write a column,” Knox advises, “The worst that can happen is they say no.”

So the next question naturally is, what are you an expert in? Knox shares the story of a nurse who felt she had no expertise. While talking with her, Knox learned she possessed the ability to keep children behaved while traveling. That was her expertise; something she had never considered or felt was special. “She has become an expert on traveling with kids. She gets media requests all the time and that sort of thing,” recalls Knox, “Think about things you can do.”

“Get creative,” says Knox. Creativity is pivotal to an entrepreneur. Think about the things you can do and what you know. Is there a product or service you can improve on? Do you know something that others find remarkable or uncommon? Work with these things, publish them, speak on them, and make them your expertise.

The worst thing you can do is nothing, and the best time to start is now. Knox warns that opportunity will not come to you, “Opportunity doesn’t knock. Opportunity doesn’t even know where you live. It’s not delivered like pizza; you’re not going to hear a knock at the door, and there stands a box full of hot opportunity for you.”

Ask yourself if you have what it takes to become an entrepreneur. If you feel that it is right for you, start now; do not wait for opportunities that may never come. Determine what you can do, and make yourself an expert in the field. Start small by publishing articles online and in local newspapers, and get your name out there to build credibility. By doing these things, you are on your way to becoming a successful entrepreneur and claiming the American Dream.

Dr. Proactive Randy Gilbert enjoys producing “Inside Business Success,” hosted by Jan Schleicher, who presents her interview with Tim Knox (TimKnox.com) based upon his book Everything I Know About Business I Learned From My Mama. Listen for free by going to: http://www.insidesuccessradio.com/Guests/Tim-Knox

9 Strategies to Make Money Blogging

The question “How to make money blogging” sits high on every blogger’s mind.

In fact I received many questions on “How to make money blogging” when I conducted my first webcast to answer my subscribers’ most pressing questions on Blogs and Rss.

You can make money Blogging in a number of ways, and in this article I share with you up to nine ways in which you can make money blogging.

1. Make Money Blogging by Selling Advertising Space

Before the advent of Blogs, we have e-zines and selling advertising space on ezines was a popular way to earn extra money. If you run your own Blog, you can let others advertise in your Blogs with banner ads, solo ads, sponsor ads, classifieds and so on.

Now that we have Blogs, you can repeat the same business model that e-zine publishers do, that of selling advertising space.

One popular advertising company that helps Bloggers look for advertisers is Blogads (www.Blogads.com).

Besides placing advertisers ads on your Blog, you can also make money Blogging by placing Google Adsense into your Blog.

In my “Marketing Rampage with Blogs and RSS” Videos, I show you how you can customize your Blog template to include the Google Adsense into your Blog template so that you can make money blogging.

2. Make Money Blogging by providing technical services such as Blog hosting or setting up Blog

You can also earn money blogging by providing technical services such as helping people to set up their Blogs or providing your own Blog hosting service.

One example of this is www.typepad.com . This is a Blog hosting service provider that charges a monthly fee. Typepad lets you create your Blog and they will host your Blog for you, and provide you with a number of Blog features.

3. Make Money Blogging by setttin up joint venture marketing

Joint Venture marketing is a powerful marketing strategy employed by many top online marketers.

Basically how joint venture works is this: You promote person B’s products to your subscriber and customer list, and you get a cut from whatever sale that follows from this promotion.

You can apply the principle of joint venture marketing to Blogs as well. If you have a substantial readership to your Blog, you can also promote or endorse certain products to your Blog readers and this way, and split the profits from the sales generated. This is another way to make money blogging.

4. Make Money Blogging from using the Membership model

Over time, if your blog has lots of postings and provide good quality content, you can consider turning it into a membership site and charge access for it, again giving you another avenu

5. Make Money Blogging by turning your products into

Another way in which you can make money blogging is to repackage your Blog contents into an e-book or an audio product and sell it. For example, if you run your own Podcasting show or an ‘online radio show’, you can easily compile your podcast recordings into a CD compiliation and sell it.

6. Earn Money Blogging by swapping blogs

You’ve heard of ad swapping when it comes to e-zine publishing, where publishers publish each other’s ads in their own e-zines. This way, you save on adveritising costs.

You can repeat the same model to Blogs, as swap ads on Blogs as well. So instead of paying up front, you get to save, which means more money for you to spend!

7. Earn Money Blogging by turning yoyr blog content into RSS feeds and sell it as premium feeds

Your blog contents can be turned into an RSS feed. If the content is good, you can look for web businesses that are looking for good content for related topics and sell their feed to them.

8. Make Money Blogging by well, asking!

Hey, who’s stopping you from putting a PayPal donation jar or button on your Blog? After all, there are lots of generous people out there you know.

9. Make Money Blogging as an Affiliate Marketer

Another way you can make money blogging is by promoting other people’s products on your Blog. This is also known as affiliate marketing.

In affiliate marketing, you get paid a commission when someone clicks on your affiliate link and makes a purchase. Depending on the subject of your Blog, you can recommend products that solve people’s problems.

For example, I had a subscriber who asked me how she can blog about cats and make money from blogging about cats.

I shared with her that firstly, perhaps she might want to go niche instead of targeting the broad category of “cats”, and using the example of a Persian cat, which is a niche by itself, she can start a blog on Persian cats, providing valuable information as well as recommended solutions and products to the upkeep and maintenance of Persian cats.

Brandon is blogs & rss author. He’ll show you business strategies to get more responsive visitors, more sales, plus obtaining quick listings in Google, MSN, etc with Blogs and RSS.
(C)http://www.wordpressvideos.com

Related BLogging Articles

Strategies of Corporate Branding

Most of us in the market currently may not be actually aware about the true meaning of the word corporate branding, which is regarded as one of the most important concepts in the field of international marketing. Corporate branding is the process in which a strategy is implied by the firm that assists in the establishment of a brand image of the firm in the market which it wishes to target. If a business firm on the long run does not pay attention toward establishing a brand image in the market then in tough stages it will never be able to capture the market properly. For instance let us just take a real life situation of a common client who most of the times is not able to remember the name of a firm because of poor branding strategies. The basic steps involved in the process of branding are company logo creation, business cards, letterheads and much more to deal with. This article will assist you in getting equipped with certain important concepts like brand development.

As an entrepreneur you might have sometimes given it a though about having a business logo or not but the truth is that a company is represented in the market most of the times with the help of a good logo. This point is clear from the real world examples of that of firms like Reebok, which is identified by many because of its unique logo. To keep it simple most of us are in a habit of remembering a firm through its logo only, which is why a firm should have an attractive logo to look up to most of the times in the market. As per the current market situation which is flooded by numerous firms dealing in similar services, a good logo in combination with quality services will prove to be a good edge over the others.

A good company logo will give a face to your firm services in the market among the competitors and it is the brand logo that assists you in capturing the market easily. The concept of corporate branding includes Graphic design services in which a professional designs a custom logo for you based on the services you cater and deal in. the expert designer who indulges in these services for Minneapolis website will design logo keeping in mind the theme of the firm in combination with the target market you wish to take over. It is because of such scope in the field of commercialization, career opportunities in similar fields are really challenging option.

The author is an experienced Content writer and publisher for Business Development. Visit at http://www.graybowolson.com/ to know more about Graphic Design Services MN.

More Branding Articles

Corporate branding strategies

Branding is always considered as one of the most important stages in the business development scenario. Branding is much widely known by the name of corporate branding and it plays a vital role for all sorts of business firms irrespective of their sizes. Branding is a pretty smooth and fun activity to deal with but one should note that it is equally important to carry out branding in an appropriate manner. We all are aware of the fact that improper or unbalanced brand image of a firm in the market can lead to serious problems, which is why it is the responsibility of branding development to make sure that the image of a firm remains equal in all sectors of a market. One of the best ways to develop a branding strategy for you is to take idea from the firms prevailing in the market and develop a strategy for yourself accordingly.

Corporate branding is of different types and piggyback branding is one of them in which the firm follows the same branding strategy as that of a successful in the market so as to market stand much quickly. This type of branding is never considered to be successful if applied on a long term basis because the firm assumes that people will avail the services in error. Graphic design services are essential for making sure your Minneapolis Website seems attractive with unique graphics. Here are certain essential features that one should keep in mind prior to finalizing with any design service:

The first step is to analyze the port folio of the graphic design services and the same can be done by reviewing their samples or any or their live projects. The project that you are reviewing should be of the same category of your website. The portfolio reviews assist you in getting to know and be familiar with the style of the designer. The second thing to look out for is the area of expertise of the web designer and also make sure that the team of web developers employed with the firm are well-versed with all the latest principles of web design.

The basic rule that you should follow is to keep the website as simple as possible because the use of complex designs and heavy graphics will only make the task more difficult. Ask for several other concepts before finalizing on any particular design because a good firm will always offer several designs for you to have a look before finalizing on the final product.

The author is an experienced Content writer and publisher for Business Development. Visit at http://www.graybowolson.com/ to know more about Minneapolis Website Design Minnesota.